Monticello movie theatre will get high-end makeover by next summer

Emagine Monticello is among a group of Minnesota movie theatres that will be transformed by a comprehensive set of screen, food service and seating improvements.

Troy, Michigan-based Emagine Entertainment, Inc. recently announced its plans to transform eight movie theatres to provide the best movie going experience for movie-goers. The announcement comes on the heels of the company’s acquisition of Muller Family Theatres in July 2016.

Among the first wave of theatres to receive the new look are Emagine Willow Creek and Emagine Lakeville. Willow Creek and Lakeville Phase 1 will be completed by Christmas with completion by March 2017.

Other theatres getting a facelift include Emagine Rogers, Emagine Waconia and Emagine Delano, which will be completed by summer 2017, as well as Emagine East Bethel, Emagine White Bear and Emagine Monticello, which will receive their transformations next summer.

Amenities inside the new theatres will include Emagine “E-Max” auditorium large format screens and the latest Dolby Atmos® immersive sound system, reserved seating featuring luxurious extra-comfy power recliners, full-service cocktail bars with extensive wine and beer selections, extensive menu options including hand-crafted pizza, and Coca-Cola Freestyle soda machines that dispense free refills on sodas and frozen beverages.

“We are extremely excited about introducing the Emagine brand into the Minnesota market,” said Paul Glantz, co-founder and chairman of Emagine Entertainment, Inc., in a news release.

He added: “The Emagine concept is to provide luxury upscale features and amenities that will raise the bar for out-of-home entertainment in Minnesota. Our theatres are going to reinvent the movie-going experience for guests by offering priority seating, numerous upscale amenities, and a full service bar. We look forward to guests being treated to an evening of great drinks, concessions, and great movies in an incredibly comfortable environment.”

Playing a key role in the franchise’s decision to expand to the Twin Cities was Jon Goldstein, president of Highline Investments, L.L.C., who lends 14 years of expertise in renovating theatre complexes in mid-market communities.

With six successful ventures under his belt in Michigan, Pennsylvania and Maryland, Goldstein saw an opportunity to bring Emagine’s vision to Minnesota.

“We have spent the last year talking to customers,” Goldstein said. “Our goal was understanding our communities and learning how we can serve them properly. We are hopeful we can continue the legacy of the Muller family while sharing our vision for the future.”

Contact Tim Hennagir at [email protected]